
Artificial intelligence is transforming how sports organizations manage their processes, make decisions, communicate, and develop strategies. Clubs, federations, universities, and sports entities face the challenge of adopting new technologies that enable them to optimize resources, improve management, and adapt to an increasingly digital environment. This program offers comprehensive training to understand the potential of artificial intelligence applied to sports, combining conceptual foundations with practical tools and real-world implementation cases. Throughout the course, participants will learn to incorporate AI-based solutions to automate processes, improve management through data analysis, strengthen institutional communication, and lead digital transformation initiatives—all from an ethical, strategic, and innovation-oriented perspective.
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